Build Nova’s route-to-market and unlock the next wave of beverage growth in your territory.

Who this is for

• FMCG distributors with existing retail networks

• Regional channel partners with cold-chain or beverage experience

• Entrepreneurs looking to build a structured distribution business

What you get

• Exclusive or semi-exclusive territories, based on performance and potential

• Competitive distributor margins and volume-based incentives

• Structured product training and ongoing market support

• Priority access to new launches and region-specific activations marketing.

Your role

• Develop and service a strong retail base across general trade and modern trade

• Ensure consistent availability, visibility, and freshness of Nova products

• Execute Nova promotions, trade schemes, and market development plans

• Share structured market insights to shape Nova’s growth in your region

Be part of the first wave bringing Nova to everyday consumers across India.

Who this is for

• Kirana stores, supermarkets, cafés, and modern trade outlets

• Pharmacy and wellness stores

• HoReCa partners (hotels, restaurants, caterers)

What you get

• Access to high-demand health-forward beverages with strong repeat potential

• Attractive retail margins and introductory schemes

• In-store visibility support: basic branding, POS material, and launch promotions

• Simple ordering and supply through our authorized distributor network get distributors

Your role

• List and display Nova products in key shelf and chiller space

• Support sampling, trials, and basic Nova promotions in your outlet

• Share regular feedback on demand, pricing, and consumer response

Shape Nova’s consumer experience on the ground with branded touchpoints.

Who this is for

• Entrepreneurs and investors interested in beverage-led formats

• Existing café, QSR, or health-bar owners wanting to add Nova as a branded corner

• Partners who want deeper brand alignment beyond trading and distribution

What you get

• Rights to operate under the Nova brand as a franchise or authorized partner

• Proven product portfolio with health-forward positioning

• Brand, design, and layout guidelines for Nova counters or mini-outlets

• Marketing support for launch, local campaigns, and digital visibility share india

Your role

• Run Nova-branded points of sale in line with our quality and brand standards

• Maintain product integrity, hygiene, and consumer experience

• Invest in local marketing and community engagement around health and wellness

• Act as local ambassadors for Nova’s mission of nourishing health and empowering communities